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The Day Weekly Digest in English, Kyiv, Ukraine, February 10, 2004

CARPATHIAN MOUNTAINS AND LAND OF IVANO-FRANKIVSK
Mountains of Opportunities, Ukrainians begin to cash in on tourism

The land of Ivano-Frankivsk is a small country of mountains, foothills, and plains. Lying between the rivers Bystrytsia-Nadvirnianska and Bystrytsia-Solotvynska, Ivano- Frankivsk originated as the village of Zabolottia (across the swamp) near Kniahyn and Pasichna and was renamed Stanislav under Count Pototsky. Old-timers still call it Stanislav.

The Carpathian Mountains, which cover almost half the oblast, run in two mountain ranges, Horhany with its peak Syvulia (5,964 ft) and Chornohory with its peak Hoverla (6,762 ft). The land of Ivano-Frankivsk boasts 3,500 monuments of history and culture protected by the state. Among the most prominent are the Church of St. Panteleimon in Shevchenkovo outside Halych, castles in Rakovets and Chernelytsia, the Maniava Skyt Monastery, and wooden churches in Vorokhta, Dora, and Kolomyia.

The storied mountain lakes Nesamovyte, Brebeneskul, and Lebedyn are the true gems of the land. All of these places can be a magnet for tourists. The most important thing is to spin things the right way.

"Tourism is a strategic direction for our oblast. We will consider the problem solved only after 40% of the oblast's budget revenues come from tourism," Ivano-Frankivsk oblast governor Mykhailo Vyshyvaniuk is convinced. According to statistics, last year for the first time the oblast's budget received UAH 10 million from tourism. Figures have always been a more convincing argument than empty phraseology.

The authorities promise a favorable climate for investors. As an example they cite the fact that last year money for the development of the region began to trickle from all corners of Ukraine. "We are open to investment, the nationality and faith of investors notwithstanding. We would like investment to help create new well-paying jobs in the oblast," says the governor, adding that "tourism is a complex and multifaceted sector involving a thick layer of various problems and unsolved issues.

A common misconception is that tourism is all about building a hotel with all the amenities. Before this, safe and quality food must be provided. Tourists want to see the culture and daily life, for which purpose a great many specialists should be trained, of which there are extremely few today. Only after accomplishing this can we expect every guest of ours to spread word about our land." It is possible to put the officials' words to the test only by seeing everything first hand.

Nature has created the groundwork for the development of tourism. It is up to those inhabiting this land to develop it. In Ivano-Frankivsk oblast this process is progressing at a rapid pace. Hotels, recreation and tourist centers are mushrooming. In recent years several European-class hotels have been built in the region, which is only the beginning.



tel.: (03422) 2-38-39, tel. mob.: (067) 943-71-80
Kryva str. 4A/34, Ivano-Frankivsk, 76018, Ukraine
òåë.: (03422) 2-38-39, òåë. ìîá.: (067) 943-71-80
âóë. Êðèâà 4À/34, ì. ²âàíî-Ôðàíê³âñüê, 76018, Óêðà¿íà